How to Brand Ourselves with Freedom

Have you heard about “branding”? In our part of the world branding is slightly different than in the blogging world.

We brand calves and cows as a mark of identification of who owns them. It prevents theft and it lets people know who these cattle belong to. So when I got into blogging and heard that we should “brand” ourselves I have to be honest I probably took it a little different than other people.

I know what it means. I’ve done enough studying and learned it’s a way we can set ourselves apart by being consistent so people know who we are. You know the funny thing is that’s actually very similar to the branding that we do with our cattle.

We want to put a mark on ourselves so that people know without a doubt who we are, what we like, basically something that says “this is us”! But to take it a step even further I want people to be able to know whose I am. I want people to have no doubt in their mind that I love Jesus. I want people to come in contact with me and say, “Oh my gosh I want whatever she has because the joy in her is palpable.”

So yeah branding is is a way of setting ourselves apart.

I have to be honest, I’m not the best at staying with the same fonts or the same themes. I try to do the right things but if you know my personality at all you’ll know that actually my branding is to be a little all over the place.

There might be a slight case of bunny chaser in me. I just can’t help it it’s my personality. I try to chase that rabbit back but don’t always get there. Despite all my bunny trail wanderings, I pray my heart will come across clear. I hope it’s perfectly clear my number one goal in life is to share the gospel and the good news of the saving power of Jesus.

I am not an emotional person by nature but the thought of people perishing without a relationship with Jesus breaks my heart. Everything else we do in this life, the words we write, the books we sell, the jobs we do, even all the good deeds in the world, pale in comparison in the light of eternity.

So in an effort to help with the branding process I should tell you a bit more about me. I love blue so you’re going to see a lot of blue. I love nature so you’re probably going to see a lot of nature. I love my family so they’re probably going to sneak in here from time to time too. I like all things ranching so it’s going to be a part of my writing as well. I love humor, I just can’t help myself.

But what I know is no matter what I do, no matter what I say there will be one truth for me and that is I love Jesus!!

So I hope you continue on with me as we chase a few rabbits down bunny trails. Ride along with me as I throw too much blue up on this blog. Be patient with me as from time to time I might gush about my family a little too much. In the end though, it wouldn’t be me if there wasn’t some randomness on here. Because that’s a part of who I am!

I’ve tried to fit the mold of what I’m supposed to be for so long and I don’t know if it’s age or what but I am sick of fitting into other people’s molds for me! I am who I am and I don’t want to be anything else anymore. You know what friend, I really would love to invite you into this freedom.

There something to be said for branding ourselves by who’s we are and not what we do.

When you stop and think that the King of the universe chose you you can’t help but get excited! He could have done this without us and yet He wanted us that much.

I love the song “What a Beautiful Name” by Hillsong where it says, “He didn’t want heaven without us so Jesus You brought heaven down.” Come on! How can you not just melt into a puddle when you hear that? We should all be in so much awe on a regular basis that the only mold we want to fit into is the one He has for us.

Whew, I don’t know about you but that takes a lot of pressure off! So I’d love to hear in the comments what ways you are going to step into freedom this week. Alright freedom bell ringers, let’s get after it this week and be who God created us to be unique and individual! Go for it you mold breaker – I’m cheering you on!